I like pink

What does color mean?

A recent article in Machine Design, written by Mike Hudspeth, explores the meaning of color in design.
 
"Have you ever been passed on the highway by one of the ugly pink cars a certain cosmetics company gives its sales force? I think the drivers go so fast because they are ashamed to be seen in a pink car. Color makes a big impression and, believe it or not, can affect a company's bottom line.

So, how do you pick a good color for a design? For some products, it's a no-brainer because there are already established industry standards. Yellow, for example, is for construction equipment, and red or florescent green is for fire trucks. Here are a few tips on those and other colors:: "

See the full article here.

--by Julie